motoring
4
K living
UK brand-slam
Iconic motor manufacturer, Aston Martin, overtakes Apple's
A
ccording to the CoolBrands Council,
Aston Martin has been the coolest
UK brand for four of the last five
years. Such consistency is unlikely to be
coincidental so, in an age of some truly
astonishing levels of technological progress,
what is it that enables a 100-year-old
motoring marque to maintain a competitive
edge alongside some of the most
life-changing inventions of our time?
"Aston Martin combines three key
elements – power, beauty and soul,"
